Nuanced performances characterize the work of Rachel Harms. Her reputation for authentic vignettes and her extraordinary communication skills with adult and child actors have enhanced her international profile and placed her in demand for spot work worldwide.
A four-time Emmy Award winner for her original Sesame Street films, Rachel brings the same soulful, humanistic storytelling to her work as a commercial director. Whether the content is serious, quirky or whimsical, she finds the heart of the matter and delivers it to the screen, creating acclaimed campaigns for Wells Fargo, ExxonMobil, Tide, Johnson & Johnson, Nestle, and Quaker Oats among many others. Her timeless Folgers spot, “A Dancer’s Morning” is considered to be one of the brand’s most successful spots in P&G history.
A native of Berkeley, California, Rachel is the daughter of an abstract expressionist painter and a renowned specialist in early childhood education. She graduated with honors from NYU’s Tisch School of the Arts Dance Program and founded The Rachel Harms Dance Company in New York City at age 21, serving as choreographer, dancer and Artistic Director. The Rachel Harms Dance Company toured nationally, receiving numerous awards from the National Endowment for the Arts, The New York State Council on the Arts, and many foundations. Rachel’s works have been commissioned and performed by ballet and modern dance companies across the United States.
Rachel is a figure skating and ballroom dance fan; during important trials and competitions she’s often in the stands. She is also an animal lover, a travel enthusiast and a fabulous cake-baker.